Brand signals allow businesses to indicate to search engines that they are a legitimate business and that they exist online. Building brand signals online is an important part of any Internet marketing strategy.
1. Profiles in Networks
Having a website with high quality content is not enough to gain brand signals. Have social media profiles in different social networks. Social media allows people to view your updates and visit your website. It also allows employees to register your business as their workplace.
When you have your social media profiles and author profiles for those updating your website blogs, verify them through either a fee or the proper validation process indicated by the social media website. A verified account allows search engines to recognize the information you provide as that of authority status.
3. Offline Advertising
Small to medium business could afford to make a 30 second television commercial or allow radio programs to advertise certain products and services they have. Print ads are also a good way for brand development. Any offline advertising helps in improving any Internet marketing campaign and brand signal development.
4. Content Quality
Good brand signals indicate higher quality content. This should be consistent in all your websites and social media updates.
The PPI claims scandal in UK has shaken the core of the financial world with claims for compensation becoming the most talked about topic. When you look at payment protection insurance, it is not a bad policy as such. It is very useful when taken by the appropriate individuals. Your loan gets protected in case you are not able to pay the loan dues in time, like for instance if you lose money or your money is tied up in other sources making you unable to do the pay off.
How PPI Claims Came about?
The problems with PPI all started when the banks and financial lending agencies started adding the policy without notifying the clients or giving them the required information regarding the PPI basics.
- For instance, the borrower was not allowed to take the policy elsewhere and also they were not given the quotes.
- Some of the banks involved in the PPI fraud did not keep the clients informed that they were paying for the policy too along with their loan. Bland statements like the loan of the client will be protected were made.
Claiming the Money
The mis-selling practice engaged in by the money lenders and banks have led people claiming back PPI. While some approach the bank or money lender directly, there are others who approach experts for making the claim. The financial ombudsman service is also another option which many prefer.
If you have all the relevant details that are required for claiming the money, the time taken will be a short one. But if the required paperwork is not with you, the PPI complaint process may be delayed. You can get PPI help from experts online regarding the papers required, and the PPI calculator helps in assessing the amount of money that you are eligible from the PPI claims.
As everything in the Internet is becoming personalized for every user, social media is becoming a good way to market your brand presence. However, proper updates for your social media accounts and a keen observation of your target market’s behaviour is crucial to making a good social media campaign.
1. Shorter and shorter
The shorter your updates the better. People in the Internet have smaller attention spans given the power to shift focus from one aspect to another. Having your audience read a textbook update will never give you greater advantage over your competition. Allow your posts to be small and sweet.
2. Use your Blog
A business blog is important not just so your visitors could know more about your business, but you could post your lengthy updates in your blog. You can share the link of this blog to update on your Social Media account. In this way, people can be instantly updated and those who want to know more about your update could do so with a click.
Timing is everything when doing a social media campaign. Never flood your audience with updates. Instead, post only once every six hours. Timing and frequency is correlated. For example, if your target audience are young professionals, choosing to make a post at 8AM, 12PM and 7PM could allow you greater audience exposure.
Everyone in the legal age and employed in a country is a taxpayer. As every citizen is legally obliged to file their tax returns, they are legally bound to ensure that they provide the right amount of tax returns. Cheating will result to tax fraud, which is punishable by law. Here are a few things you should know about tax fraud.
1. How To
You commit tax fraud and scam when you declare that your tax returns are lower, which helps to make you pay less taxes. When you commit this act, you are automatically penalized thousands of sterlings.
The global economy is not in the best shape in 2013 and even developed nations are affected by the crisis. Higher taxes might seem problematic for many people. However, tax frauds are not only committed on personal levels; corporate tax fraud allows companies to commit “money laundering”. Sometimes, businesses also save lots on paying taxes by using tax law loopholes.
Every country has an Internal Revenue Service responsible for prosecuting who had committed tax fraud. Penalties could go from £75,000 and probable imprisonment for serious tax frauds. You could also be fined £15,000 for every consecutive year you fail to file your tax returns.
When Google started out, people found the idea of using a universal information indexer as something impossible. It could never be easy to index every and all information in the Internet, which generates at a speed of terabytes per minute in the last two decades. However, Google released its first product, which was actually clunky, but as years passed, the algorithms improved and today many search engine experts are trying to figure out how Google worked it all out.
The impeccable ability of Google in returning the desired information its users look for had gained it its well-known brand to the world as the leading search engine. Google used technicalities, but it focused more on why people need it, not how the company wanted people to perceive them to be.
This is evidence that there is greater profit in brand development. Many Internet marketers today focus on search engine optimization, which could have websites penalized for over-optimization. SEO is helpful if you are only working for a short-term goal, such as using the website as a beacon to redirect to your main brand website. However, if you are looking to get the trust of your potential customers, presenting your business as honest as it is without the unnecessary technicalities is more appealing and likely to earn you loyal patrons.
Selling properties impedes you with an 18% tax for every time you sell a property that is above £10600. This is far worse when you’re a high rate taxpayer because you pay 28% for any profit above such amount. However, there are ways to reduce capital gains tax through the following.
- Divide and Conquer
For each year, you are given a £10600 allowance on every property you sell. If you split the stocks you sell instead of going for a wholesale deal, you avoid paying CGT. However, this is not possible if you’re selling real estate properties
- Individual Savings Accounts
Individual savings accounts in the UK have immunity from CGT. You could choose from going with a Cash ISA or going in the money market with Share or Self-Selected ISAs. With Self-Selected ISAs you could mix and match the stocks and government bonds you have without incurring additional tax.
- Claiming Capital Losses
You could claim for capital loss within four years at the end of the tax year and gain relief for your losses. You could carry over your losses to the following year. Capital losses could sometimes be used to relieve yourself against the income. Remember that you have 12 months to do this.
- Repurchasing Stocks
You could secure a higher acquisition cost by having a spouse or partner purchase the same stocks you sold yesterday today. This reduces the likelihood of being charged additional taxes.
The stock market allows you to freely invest in any company or business you’d like, but the stock market also has its own laws. Each year thousands of brokers and investors could possibly commit violations against the Securities and Exchange Commissions of every country. Here are the most common violations you could commit when investing in the stock market.
1. Omitted Information
You will not buy something that you lack information about and if any broker did not disclose to you information about a particular investment and you purchased it, they have committed a violation. Brokers must present all the risks associated with potential investments and be completely honest about the fees of each investment.
2. Market Price Manipulation
It is illegal for traders to manipulate the prices of their securities to avoid inflation or deflation of the securities’ prices. This can deceive many investors about the current state of a security in the market while allowing traders to profit greatly due to investor reaction in buying or selling more stock.
Stealing is a crime in any aspect and in the stock market, taking funds from clients to use the money for personal expense and investing the money in their own names is a great violation in the stock market.
4. Insider Trading
All companies are required to release the private information about their securities once an individual is given the information. If a company does not comply to this, the SEC considers this a violation as this is known as insider trading. Anyone with access to non-public information is considered an “insider”.
PPI or payment protection insurance is a policy designed to repay your loan, mortgage and credit card in case you get sick or have an accident. However, the mis selling tactics of bank representatives, financial advisers and the lenders themselves had 4 million UK customers mis sold the payment protection insurance policy that they pay for monthly. If you’re mis sold PPI, you could get a PPI refund.
Bank representatives and financial advisers usually say to customers that PPI is a required product. Sometimes, the sellers do not allow the customer to proceed with applying for their loans, mortgages or credit cards if they do not agree to sign the insurance product. Any insurance cannot become a requirement because it has its own exceptions and all bank staff or representatives need to explain the insurance exceptions in full to the customers.
If you’re mis sold PPI, you should first call your bank and ask if you have any insurance policy you’re paying for on a monthly basis. Then, calculate any compound interests, which are interest increases caused by the mis sold PPI, to your loan or mortgage and include with them your minimum monthly insurance repayment.
You can proceed to call your bank or lender to verify that you were mis sold PPI. Most PPI complaints can be settled via phone or through writing. However, if the bank rejects your complaints, you could step up your PPI claim with the Financial Ombudsman.
If you think that your PPI claim situation is quite complex and you are being given a lump-sum settlement by your bank, think twice. You could have a claims management company work for you to get the compensation you deserve in full.
Debt consolidators actually earn through you by providing you services in compiling all your debt and securing everything to lower your interest rates. While bankruptcy is not your foremost option, debt consolidation may be expensive. An alternative is to settle your debts by yourself. Here are a few things to remember.
Debt settlement is the process of offering a large one-time payment for an balance in return for the forgiveness of a remaining debt. Most lenders consider business as negotiable and if the debt is merely “impossible” or large, or it would take a great time for the debtor to pay off, a customer may offer a large fixed sum that is not the total of the balance, but is a large one-time payment that will allow them the privilege of having the lender erase the remaining balance.
The focus of the credit card company or your lender must be you. They must deal with you directly and that you represent yourself. Make yourself appear that you’re in a bad financial position. Lender may actually believe that you’re having difficulties but be sure your credit card spending does not point to luxurious trips. If you cut your spending on the card for at least three to six months before requesting a settlement, you have better chances.
Landlords have the responsibility to ensure that their tenants have a place to live in and they are paying for what value they receive. However, tenants also have a responsibility to their landlord. Listed here are some of the things tenants should always remember.
1. Keep Your Tenancy
To keep tenancy, a tenant must make the property as their main home. While you could still leave your home for the holidays or any occasion that requires you to be out of the property for days, it’s important you inform your landlord about your leave. Your landlord might think that you’ve abandoned the property if you don’t inform them about why you’re leaving, giving them grounds to evict you or even press charges against you.
2. Never Fall Behind Your Rent Payment Schedule
Rent can be paid on a weekly or monthly basis. Depending on your agreement with your landlord, if you fall behind your rent payment schedule, it gives them reason to evict you and claim the payment due for them against you in the future.
Depending once again on your agreement with the landlord, you might be the one to pay the bills for the water, electricity and other utility bills. Aside from paying the rent, you also pay for the bills. Make sure these are included in your budget.
Tenants are responsible for maintaining order in the house. Any vandalism inside or outside the property is subject to damages to the landlord. Tenants are also responsible for preventing damages to their neighbour’s properties. You are responsible for looking after the internal decorations, furniture and the equipment provided by your landlord to you. Tenants are also responsible for pointing out some problems to the landlord in advance.