Ask a friend to blog. Your friend is an authority on the subject at hand indisputably. He has all the information you need. But he does not have a blog. You do. Can both of you benefit from it? Surely. But you’re the one who benefits for the most part. That is, if you could do these three things effectively.
Does Your Website Have A Huge Reach?
A huge reach is when your website is an established resource in its respective niche. If you publish your friend’s content relative to the niche, that content would spread outward quickly. This makes paying for blog licensing a bit easier to digest because you get returns quickly.
But what if you don’t have a huge reach?
Find a Website That Has A Huge Reach
Instead of trying to hog all the traffic from such useful content, claim the source is from your website and publish it through another popular niche website. If your friend agrees and you’ve paid your dues to your friend for his or her content, export it to other websites and see your traffic grow.
Find A Way To Repurpose The Content
Repurposing content is a common practice among content managers. Find the current Internet, cultural or niche trend. Repurpose the content in three different ways such as:
An analogy to an outrageously-different subject (values of life seen through computer programming).
Life Lessons (How I applied my computer programming analytics to daily living)
Or rewriting the content and “dumbing it down” to make it easier to explain to a five-year old child.
Internet marketing is all about social media now, some would say. Some would say that today, to build presence, you only need Facebook or Twitter. Even Twitter is now considered the biggest source of customer support wherever needed.
But that’s not all there is to it with emails. You won’t believe the amount of activity emails still get. Here’s a good infographic from a company that knows what it’s talking about.
Let’s face it, it’s really difficult to find good content today. Almost every subject and niche in the world has an article or an infographic. Curation and mash-ups are definitely the two next best things when it comes to that.
Loads of content upload daily in the internet to little fanfare. As a blog or a business website, you have the power to make famous these content. Here are five infographics that could help you know more about content curation.
Numerous business websites have done it. Some online websites, which first focused on selling and marketing their products, have provided an FAQ and tips page. Eventually, their tips page became very famous with users that it evolved into a blog tips website that showed strategies, news and ideas about using their products or services. However, is branching out your blog page a good idea? Consider the following.
Despite your web designer’s capability to design a free-flowing website, you need to rate the difficulty level required when working with your services. This doesn’t mean that the menus are wrong or it’s hard to find items in your website. For example, on Tumblr, you want to reach a high amount of “Tumblarity” among members. Your blog should feature ways on how users’ content could be discovered by other users. Indicate the challenges they may face doing this.
Is your product or service having some high traffic? Looking at the insights and analytics, it is important to see how much site traffic you already have, and what you still need. If you have very high traffic and you are getting many complaints from your users, then maybe it’s imperative that you branch out your help blog through another website.
It’s a good idea to branch out only if you’ve seen many how-to and tutorial blogs talk about your website and how to overcome its difficulties. If you could anticipate that this is happening, these help blogs could even link back to your help blog website to increase your traffic.
Email newsletters bring in more conversions than typical blog and social media product campaigns. Newsletters urge readers to browse through your new products or services. However, newsletters only provide good results if done right. Here are three ways you could do it.
Offer a Free Product or Service Duration
One strategy music-streaming service Spotify did to urge potential customers they had excellent service was that newcomers could get a premium service experience for at least one month. The long-duration service package comes with the complete features of the application. You could use this to your advantage. Offer an E-book or a free product in exchange for emails. In this way, you could send newsletters and updates about your products and services.
Raise Interest in a Premium Product
Posting honest consumer reviews from different websites makes customers see that you have a premium product or service. You could also get reviews from famous tech blogs and news sources. Once you raise their interest, you could get a conversion instantly. A good way to ensure continuous conversion is to encourage the consumer to sign up for your newsletter.
Show a Preview Of Your Newsletter
All customers want to see how your newsletter looks like. You could post a preview template on your page. The webpage itself should tell the customer the possible contents of the newsletter. It would be important to highlight the presence of bonus products, such as discount coupons, to encourage them to sign up.
Personal company blogs update your consumers about each employees’ point of view regarding current events relevant to the business. These kinds of original content have high visibility, especially if your business is an authority website. Meanwhile, creating new content for instructions or information is time consuming, and a business fresh into creating this content could face great competition over the internet.
At this point, curation could fix the situation. Curating posts by publishing them to your website is not too difficult, but you need to have a high quality editor to perform this task.
First, it is important to find relevant media over the internet. Choose from a selection of videos, photos or articles that are relevant to your business and find their sources. Always make sure these videos or media you use are freely licensed; copyrighted material could get you in trouble so beware.
Ensure that the media you use has high quality. For example, you need an instructional video that also highlights the same points when using your product. It is important to ensure the video does address all the points you need in a clear and objective manner.
Today, internet content is increasing every single day. Adding to the noise won’t cut it for you website anymore. Instead, you could publish these works and earn the reputation of a good curator instead of a creator that customers and potential audiences could trust.
The main tenet of social networks is to introduce the concept of a small-world by connecting friends and friends of friends together, including their families. Numerous social networks today cater to different needs, opening up opportunities for unique business strategies. Here are some ideas you could use.
- Second-Long Video
Social media-oriented video feeds are highly useful if you want to market your business. Instead of writing a long post, using five second video services from Instagram or Vine could show much to your audiences while leaving them mystified about your update. Unveiling a new product, for example, could have a video show the different certifications and documentation for the product.
Most social networks that provide microblogging services, such as Facebook and Twitter, require you to post less text to go straight to the point. However, using hashtags to describe your new product or service update is a good way to attract the eyes of audiences and create conversations. As the hashtag spreads, so does your marketing.
- Out from the Usual Norm
New audiences could be attracted to your business if you act out of your usual norm. For example, a serious architecture business could post a blueprint for creating a fun-looking vending machine. Acting out of the usual norm from time-to-time, including relating your industry during holidays or occasions, will help build brand personality.
News networks, both offline and online, are only helpful for your business’ marketing and advertising strategies if they cater to your target audience, have an effective pitch for your audience, and have their own long-term plans for their strategies. Gauging the effectiveness of each of these help you shape or adjust your own strategies as well.
You would not advertise a woman’s clothing advertisement in a car technology magazine not unless a niche fits exactly with the magazine’s theme. Businesses who know their target audience must also know that news networks are connected to audiences in a different manner. It also involves personality. For example, an edgy, foul-humoured magazine that is informative about guns may not be suitable or least effective for advertising luxury watches.
2. Network Credibility
A news network also has its own reputation by being credible. If you work with a news network that has no proper sources, misuses the information or boycotted by their own audiences because of a certain scandal or release of incomplete information, you are not maximising your media network advantage. Any campaign you release will not be effective at this rate. Customers may even reject your business.
Businesses will work with a diversified number of news networks and magazines, but they must give priority to the more successful ones. Hearing the plans of these networks to create new segments or explore other areas of reporting and advertising is crucial to you. It would be important to assess their longevity plans and if it would be suitable for the business’ own plans as well.
Potential consumers are making the transition from laptops to mobile devices. Because of its small screen but powerful capabilities, application development is a must. A few MBs should do the trick for average applications, and make sure you provide the proper notifications for your consumers.
1. Related to Other Users
A popular app is one with social integration. For example, an online buying application could help you browse around for good deals and items. An app that shows the items some of your friends have browsed (given that your app alerts them that this could happen and gives them options), will encourage the user to look at the item and decide to buy or pass it themselves. People are interested to know the interests of their friends with items and sales without asking, and your app’s notification markets itself as such.
2. Relationship to Interests
Spotify, the music streaming service, became famous not because it can be an online radio, but because it recommends new music from new artists from groups and individuals related to the consumer’s common genre. This analysis, in the form of a Big Data DNA, is useful for business applications. You could update your consumers using the app about new products or services you, other companies and your affiliates might have.
3. Do Not Notify Too Often
Too many notifications could annoy consumers. Avoid spam-like activities. Schedule your posts and ensure proper timing in posting. For example, if your target market are children, notifying them during the start of the day and the end of their school day, despite their devices in push notification mode, will help them see the advertisements or items you intend them to see.
Trolls are individuals who, through the power of online anonymity, are capable of having a platform for extreme views regarding business and other topics. If they target your online marketing campaign, you could have some reputational trouble on your hands. Here are a few things you need to do to take care of trolls to ensure your marketing campaign becomes successful.
1. The Fire Alarm
Set a boundary where trolls will truly have eroded the business’ reputation with their remarks. Because of their anonymity, they could have their own listeners. Remember, you cannot remain silent, and you are spending money on your online marketing campaign.
2. Use Facts
Trolls will try to provoke the social network or blog manager’s replies with offensive remarks, or for some with finesse, some facts why the product does not work. Counter-acting this by using facts and research that you have conducted with specialists in the industry could help reverse the opinion of trolls, and public viewpoint.
It is true that when you fight anonymous trolls in the internet, you are participating in the “Retarded Olympics.” But then again, people can witness your passion for your business, products, services, and your responsibility for the business, by responding promptly and calmly against trolls. You could use obscene offensives by anonymous attackers to prove that you mean business for your customers.