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Should You Curate Posts? It Could Do Good for Business.

2014 October 16
by Tom

Personal company blogs update your consumers about each employees’ point of view regarding current events relevant to the business. These kinds of original content have high visibility, especially if your business is an authority website. Meanwhile, creating new content for instructions or information is time consuming, and a business fresh into creating this content could face great competition over the internet.

At this point, curation could fix the situation. Curating posts by publishing them to your website is not too difficult, but you need to have a high quality editor to perform this task.

First, it is important to find relevant media over the internet. Choose from a selection of videos, photos or articles that are relevant to your business and find their sources. Always make sure these videos or media you use are freely licensed; copyrighted material could get you in trouble so beware.

Ensure that the media you use has high quality. For example, you need an instructional video that also highlights the same points when using your product. It is important to ensure the video does address all the points you need in a clear and objective manner.

Today, internet content is increasing every single day. Adding to the noise won’t cut it for you website anymore. Instead, you could publish these works and earn the reputation of a good curator instead of a creator that customers and potential audiences could trust.

Three New Unique Business Advertisement Strategies for Social Media

2014 September 12
by Tom

The main tenet of social networks is to introduce the concept of a small-world by connecting friends and friends of friends together, including their families. Numerous social networks today cater to different needs, opening up opportunities for unique business strategies. Here are some ideas you could use.

  1. Second-Long Video

Social media-oriented video feeds are highly useful if you want to market your business. Instead of writing a long post, using five second video services from Instagram or Vine could show much to your audiences while leaving them mystified about your update. Unveiling a new product, for example, could have a video show the different certifications and documentation for the product.

  1. Hashtags

Most social networks that provide microblogging services, such as Facebook and Twitter, require you to post less text to go straight to the point. However, using hashtags to describe your new product or service update is a good way to attract the eyes of audiences and create conversations. As the hashtag spreads, so does your marketing.

  1. Out from the Usual Norm

New audiences could be attracted to your business if you act out of your usual norm. For example, a serious architecture business could post a blueprint for creating a fun-looking vending machine. Acting out of the usual norm from time-to-time, including relating your industry during holidays or occasions, will help build brand personality.

Three Ways to Gauge the Effectiveness of Your Media Networks

2014 August 15

News networks, both offline and online, are only helpful for your business’ marketing and advertising strategies if they cater to your target audience, have an effective pitch for your audience, and have their own long-term plans for their strategies. Gauging the effectiveness of each of these help you shape or adjust your own strategies as well.

1. Audience
You would not advertise a woman’s clothing advertisement in a car technology magazine not unless a niche fits exactly with the magazine’s theme. Businesses who know their target audience must also know that news networks are connected to audiences in a different manner. It also involves personality. For example, an edgy, foul-humoured magazine that is informative about guns may not be suitable or least effective for advertising luxury watches.

2. Network Credibility
A news network also has its own reputation by being credible. If you work with a news network that has no proper sources, misuses the information or boycotted by their own audiences because of a certain scandal or release of incomplete information, you are not maximising your media network advantage. Any campaign you release will not be effective at this rate. Customers may even reject your business.

3. Longevity
Businesses will work with a diversified number of news networks and magazines, but they must give priority to the more successful ones. Hearing the plans of these networks to create new segments or explore other areas of reporting and advertising is crucial to you. It would be important to assess their longevity plans and if it would be suitable for the business’ own plans as well.

Application Notifications and How They Can Help In Marketing and Advertising

2014 July 14

Potential consumers are making the transition from laptops to mobile devices. Because of its small screen but powerful capabilities, application development is a must. A few MBs should do the trick for average applications, and make sure you provide the proper notifications for your consumers.

1. Related to Other Users
A popular app is one with social integration. For example, an online buying application could help you browse around for good deals and items. An app that shows the items some of your friends have browsed (given that your app alerts them that this could happen and gives them options), will encourage the user to look at the item and decide to buy or pass it themselves. People are interested to know the interests of their friends with items and sales without asking, and your app’s notification markets itself as such.

2. Relationship to Interests
Spotify, the music streaming service, became famous not because it can be an online radio, but because it recommends new music from new artists from groups and individuals related to the consumer’s common genre. This analysis, in the form of a Big Data DNA, is useful for business applications. You could update your consumers using the app about new products or services you, other companies and your affiliates might have.

3. Do Not Notify Too Often
Too many notifications could annoy consumers. Avoid spam-like activities. Schedule your posts and ensure proper timing in posting. For example, if your target market are children, notifying them during the start of the day and the end of their school day, despite their devices in push notification mode, will help them see the advertisements or items you intend them to see.

Taking Care of Trolls in Your Online Marketing Campaign

2014 June 13
by Tom

Trolls are individuals who, through the power of online anonymity, are capable of having a platform for extreme views regarding business and other topics. If they target your online marketing campaign, you could have some reputational trouble on your hands. Here are a few things you need to do to take care of trolls to ensure your marketing campaign becomes successful.

1. The Fire Alarm
Set a boundary where trolls will truly have eroded the business’ reputation with their remarks. Because of their anonymity, they could have their own listeners. Remember, you cannot remain silent, and you are spending money on your online marketing campaign.

2. Use Facts
Trolls will try to provoke the social network or blog manager’s replies with offensive remarks, or for some with finesse, some facts why the product does not work. Counter-acting this by using facts and research that you have conducted with specialists in the industry could help reverse the opinion of trolls, and public viewpoint.

3. Passion
It is true that when you fight anonymous trolls in the internet, you are participating in the “Retarded Olympics.” But then again, people can witness your passion for your business, products, services, and your responsibility for the business, by responding promptly and calmly against trolls. You could use obscene offensives by anonymous attackers to prove that you mean business for your customers.

Common Mistakes To Avoid for Those About to Enter the Market

2014 May 15
by Tom

Putting up and owning a business is a big responsibility. Proprietors and their teams will need to build up their reputation, systems and marketing strategy from scratch even if they have a compelling, innovative idea. To avoid these big problems and to avoid having to learn by error, here are a few things to avoid.

1. A Lacklustre Business Plan
There is no business without a business plan, and this plan is the architecture that helps flesh out the objectives, procedures and results a business intends for themselves and their clients. A business plan is the business’ compass, and most start-ups forget and just go ahead with their ideas without any direction. They may gain success for a while, but when they are stumped on a new venture, they have nothing to refer to.

2. Budget
Business proprietors invest much money into their business, sometimes more than what is due. The quality, and not the quantity, of individuals in a start-up is very important. The business smay have a large budget for staff and projects and it goes well for quite a while, until a costly error shows the improper allocation of funds in the business.

3. Change
Sometimes, the original idea intended will not deliver growth to the company, and sometimes, change is important. Every business proprietor must understand that the industry changes, and sometimes one can do well in another industry. Always keep a Plan B for such scenarios, especially when it is clear that the original plan has a great possibility not to work.

Alternative Redress: The New PPI Claims Scandal Development

2014 April 14

UK financial journalists have found a “scandal within a scandal.” Ex-financial expert turned journalist Cliff D’Arcy said that “alternative” or “comparative redress” is the new way banks are saving millions of pounds in consumer refunds. Millions have made a PPI reclaim attempt, but none of them questioned if the £2780 they received was rightfully theirs.

Journalist said that Lloyds, Barclays and RBS are three of the biggest banks to have used the regulatory provision from 2012 to 2013. Lloyds used the provision from February 2013, Barclays from October 2012-2013 and RBS from November 2013.

Alternative redress allows a bank to substitute any PPI with a regular-premium PPI in case the consumer’s insurance policy has undetermined premiums. Most consumers with single-premium PPI, which costs more than a regular-premium PPI, may have been undercompensated.

PPI claims company Payment Protection Insurance Claims Co and other claims handlers said that consumers given alternative redress should contact their bank, ask if they were given alternative redress and ask the bank to do something about getting the remainder of their refunds back.

The Financial Ombudsman suggests the same method, although the organisation said the FOS could reclaim the refunds at no additional cost.

What Do Customers Remember About You?

2014 March 10

Brand development helps customers recognize your logo, the color scheme and other patterns your business uses as part of its symbolism and hegemony. But aside from brand development, their experience in using your product or service is what counts more in their memory.

Consumers only want quality products and services from businesses. The relationship between them and the business does not end upon selling an item. Talking about warranties, possible troubleshooting in case of product troubles and support for repairs or replacement are very important.

If you deliver great after-sales service, your patrons will give your business great feedback and they may even refer your business to their friends, colleagues or whoever may find use for your products and services. A good personality and impression on consumers ensures their complete trust in your products and capabilities.

However, there is a line between being personal and being professional. If you appear as a professional, consumers will respect you, but showing a bit of a human side, such as being concerned with the possible hassles consumers might have through your employees or representatives, is crucial.

Customers will remember you by your product or service, but they will also remember you for showing a human side in your business. This goes to show that you are not just there to profit from them, but to also allow your products and services to help them through quality control and continuous improvement.

A Helpful Tip for Small and Medium Business Expansion

2014 February 5

Early this year, I told myself that I would be expanding my business by having two new branches in the different areas of my city. My business is just those late-night mobile snackbar trucks, the ones you probably see when you have gone hard from a party and you find it in some place you don’t expect. Well, we move a lot. Anyway, I’ve been interested in such and I didn’t know that if you registered your small or medium business, you get some perks.

Legally, you get taxes and an owner must have the deed to the property and a license to do business. Once this is approved, I was told I could apply for business development grants. I didn’t know about this, but did some research. Apparently, my country (which I can’t name, sorry, privacy reasons. Haha) is currently trying to help out young and new entrepreneurs to enter the industry and enrich the local economies. We could actually get loans for expansion with the government sponsoring a large percent of the down payment for anything we need.

I just told myself, sweet. We’ve been seeing some successes on our internet marketing and social media advertisement campaigns. The time is just right for our expansion. These grants may also be available in your country. You could ask your local ministries to help you find such grants and fulfil their requirements.

Some Essential Legal Tips for Small Businesses

2014 January 6
by Tom

A new year brings more opportunities for improvement for small businesses and starting entrepreneurs. After the reviews in business performance, the chance to correct issues comes in the following year. The legal aspect of the business is the most difficult part of having a small business. Here are some essential tips for entrepreneurs dealing with the legal side of their deals.

1. Incorporation
January 1 is the best times to incorporate your company, which allows for easier tax returns for your business. You would not have to file two separate tax returns for the unincorporated entity. If you filed your taxes in December 2013, you will have a late-filing date of January 2014, which helps you have more time before paying government taxes after some weeks of service in 2014.

2. Writing
Always ensure that all your contracts are in paper. Many small businesses often fall prey to verbal agreements, which constitute no material evidence that the conditions and the deal itself is to push through. The contract should contain the scope of the work and duty of responsibilities both parties have.

3. Business Attorney
Maybe it is time that the business had its own legal counsel in the form of a business attorney. Attorneys do not only handle legal disputes; they can also help you mitigate costs and the legal implications of a deal that the business prospects to undertake with another company or business.