Numerous business websites have done it. Some online websites, which first focused on selling and marketing their products, have provided an FAQ and tips page. Eventually, their tips page became very famous with users that it evolved into a blog tips website that showed strategies, news and ideas about using their products or services. However, is branching out your blog page a good idea? Consider the following.
Despite your web designer’s capability to design a free-flowing website, you need to rate the difficulty level required when working with your services. This doesn’t mean that the menus are wrong or it’s hard to find items in your website. For example, on Tumblr, you want to reach a high amount of “Tumblarity” among members. Your blog should feature ways on how users’ content could be discovered by other users. Indicate the challenges they may face doing this.
Is your product or service having some high traffic? Looking at the insights and analytics, it is important to see how much site traffic you already have, and what you still need. If you have very high traffic and you are getting many complaints from your users, then maybe it’s imperative that you branch out your help blog through another website.
It’s a good idea to branch out only if you’ve seen many how-to and tutorial blogs talk about your website and how to overcome its difficulties. If you could anticipate that this is happening, these help blogs could even link back to your help blog website to increase your traffic.
Personal company blogs update your consumers about each employees’ point of view regarding current events relevant to the business. These kinds of original content have high visibility, especially if your business is an authority website. Meanwhile, creating new content for instructions or information is time consuming, and a business fresh into creating this content could face great competition over the internet.
At this point, curation could fix the situation. Curating posts by publishing them to your website is not too difficult, but you need to have a high quality editor to perform this task.
First, it is important to find relevant media over the internet. Choose from a selection of videos, photos or articles that are relevant to your business and find their sources. Always make sure these videos or media you use are freely licensed; copyrighted material could get you in trouble so beware.
Ensure that the media you use has high quality. For example, you need an instructional video that also highlights the same points when using your product. It is important to ensure the video does address all the points you need in a clear and objective manner.
Today, internet content is increasing every single day. Adding to the noise won’t cut it for you website anymore. Instead, you could publish these works and earn the reputation of a good curator instead of a creator that customers and potential audiences could trust.
The main tenet of social networks is to introduce the concept of a small-world by connecting friends and friends of friends together, including their families. Numerous social networks today cater to different needs, opening up opportunities for unique business strategies. Here are some ideas you could use.
- Second-Long Video
Social media-oriented video feeds are highly useful if you want to market your business. Instead of writing a long post, using five second video services from Instagram or Vine could show much to your audiences while leaving them mystified about your update. Unveiling a new product, for example, could have a video show the different certifications and documentation for the product.
Most social networks that provide microblogging services, such as Facebook and Twitter, require you to post less text to go straight to the point. However, using hashtags to describe your new product or service update is a good way to attract the eyes of audiences and create conversations. As the hashtag spreads, so does your marketing.
- Out from the Usual Norm
New audiences could be attracted to your business if you act out of your usual norm. For example, a serious architecture business could post a blueprint for creating a fun-looking vending machine. Acting out of the usual norm from time-to-time, including relating your industry during holidays or occasions, will help build brand personality.
News networks, both offline and online, are only helpful for your business’ marketing and advertising strategies if they cater to your target audience, have an effective pitch for your audience, and have their own long-term plans for their strategies. Gauging the effectiveness of each of these help you shape or adjust your own strategies as well.
You would not advertise a woman’s clothing advertisement in a car technology magazine not unless a niche fits exactly with the magazine’s theme. Businesses who know their target audience must also know that news networks are connected to audiences in a different manner. It also involves personality. For example, an edgy, foul-humoured magazine that is informative about guns may not be suitable or least effective for advertising luxury watches.
2. Network Credibility
A news network also has its own reputation by being credible. If you work with a news network that has no proper sources, misuses the information or boycotted by their own audiences because of a certain scandal or release of incomplete information, you are not maximising your media network advantage. Any campaign you release will not be effective at this rate. Customers may even reject your business.
Businesses will work with a diversified number of news networks and magazines, but they must give priority to the more successful ones. Hearing the plans of these networks to create new segments or explore other areas of reporting and advertising is crucial to you. It would be important to assess their longevity plans and if it would be suitable for the business’ own plans as well.
Potential consumers are making the transition from laptops to mobile devices. Because of its small screen but powerful capabilities, application development is a must. A few MBs should do the trick for average applications, and make sure you provide the proper notifications for your consumers.
1. Related to Other Users
A popular app is one with social integration. For example, an online buying application could help you browse around for good deals and items. An app that shows the items some of your friends have browsed (given that your app alerts them that this could happen and gives them options), will encourage the user to look at the item and decide to buy or pass it themselves. People are interested to know the interests of their friends with items and sales without asking, and your app’s notification markets itself as such.
2. Relationship to Interests
Spotify, the music streaming service, became famous not because it can be an online radio, but because it recommends new music from new artists from groups and individuals related to the consumer’s common genre. This analysis, in the form of a Big Data DNA, is useful for business applications. You could update your consumers using the app about new products or services you, other companies and your affiliates might have.
3. Do Not Notify Too Often
Too many notifications could annoy consumers. Avoid spam-like activities. Schedule your posts and ensure proper timing in posting. For example, if your target market are children, notifying them during the start of the day and the end of their school day, despite their devices in push notification mode, will help them see the advertisements or items you intend them to see.
Trolls are individuals who, through the power of online anonymity, are capable of having a platform for extreme views regarding business and other topics. If they target your online marketing campaign, you could have some reputational trouble on your hands. Here are a few things you need to do to take care of trolls to ensure your marketing campaign becomes successful.
1. The Fire Alarm
Set a boundary where trolls will truly have eroded the business’ reputation with their remarks. Because of their anonymity, they could have their own listeners. Remember, you cannot remain silent, and you are spending money on your online marketing campaign.
2. Use Facts
Trolls will try to provoke the social network or blog manager’s replies with offensive remarks, or for some with finesse, some facts why the product does not work. Counter-acting this by using facts and research that you have conducted with specialists in the industry could help reverse the opinion of trolls, and public viewpoint.
It is true that when you fight anonymous trolls in the internet, you are participating in the “Retarded Olympics.” But then again, people can witness your passion for your business, products, services, and your responsibility for the business, by responding promptly and calmly against trolls. You could use obscene offensives by anonymous attackers to prove that you mean business for your customers.
Putting up and owning a business is a big responsibility. Proprietors and their teams will need to build up their reputation, systems and marketing strategy from scratch even if they have a compelling, innovative idea. To avoid these big problems and to avoid having to learn by error, here are a few things to avoid.
1. A Lacklustre Business Plan
There is no business without a business plan, and this plan is the architecture that helps flesh out the objectives, procedures and results a business intends for themselves and their clients. A business plan is the business’ compass, and most start-ups forget and just go ahead with their ideas without any direction. They may gain success for a while, but when they are stumped on a new venture, they have nothing to refer to.
Business proprietors invest much money into their business, sometimes more than what is due. The quality, and not the quantity, of individuals in a start-up is very important. The business smay have a large budget for staff and projects and it goes well for quite a while, until a costly error shows the improper allocation of funds in the business.
Sometimes, the original idea intended will not deliver growth to the company, and sometimes, change is important. Every business proprietor must understand that the industry changes, and sometimes one can do well in another industry. Always keep a Plan B for such scenarios, especially when it is clear that the original plan has a great possibility not to work.
UK financial journalists have found a “scandal within a scandal.” Ex-financial expert turned journalist Cliff D’Arcy said that “alternative” or “comparative redress” is the new way banks are saving millions of pounds in consumer refunds. Millions have made a PPI reclaim attempt, but none of them questioned if the £2780 they received was rightfully theirs.
Journalist said that Lloyds, Barclays and RBS are three of the biggest banks to have used the regulatory provision from 2012 to 2013. Lloyds used the provision from February 2013, Barclays from October 2012-2013 and RBS from November 2013.
Alternative redress allows a bank to substitute any PPI with a regular-premium PPI in case the consumer’s insurance policy has undetermined premiums. Most consumers with single-premium PPI, which costs more than a regular-premium PPI, may have been undercompensated.
PPI claims company Payment Protection Insurance Claims Co and other claims handlers said that consumers given alternative redress should contact their bank, ask if they were given alternative redress and ask the bank to do something about getting the remainder of their refunds back.
The Financial Ombudsman suggests the same method, although the organisation said the FOS could reclaim the refunds at no additional cost.
Brand development helps customers recognize your logo, the color scheme and other patterns your business uses as part of its symbolism and hegemony. But aside from brand development, their experience in using your product or service is what counts more in their memory.
Consumers only want quality products and services from businesses. The relationship between them and the business does not end upon selling an item. Talking about warranties, possible troubleshooting in case of product troubles and support for repairs or replacement are very important.
If you deliver great after-sales service, your patrons will give your business great feedback and they may even refer your business to their friends, colleagues or whoever may find use for your products and services. A good personality and impression on consumers ensures their complete trust in your products and capabilities.
However, there is a line between being personal and being professional. If you appear as a professional, consumers will respect you, but showing a bit of a human side, such as being concerned with the possible hassles consumers might have through your employees or representatives, is crucial.
Customers will remember you by your product or service, but they will also remember you for showing a human side in your business. This goes to show that you are not just there to profit from them, but to also allow your products and services to help them through quality control and continuous improvement.