Relateability is subjective to be honest. To relate to something, one must have experienced it or at least have read about it — the latter being the least amount of relation with the topic.
To create shareable content that would allow more domains — not similar blog pages — to link to your website.
Viral videos are all about amazing. Linkable or shareable content is far from being amazing.
Instead, it is useful content that readers can use and relate. It is a product of one’s analysis and breakdown of a certain issue that has been around a certain niche at some point.
If you can combine the two, you can create a connectable story.
Everyone loves bacon. But what if you made a factual story researching 50 states of United States to find the state who most loves bacon? That is relateable. As it is an amazing feat and exciting, it will gain huge views.
Get the pitch right. Make the design less troublesome to the eye. Make sure your message gets across.
Truly, if you are confident your idea is effective, then just a few tweaks to these aspects can help you make your campaign successful quickly.
Trust is everything for consumers. When companies build trust, companies create more clientele. The more they feel like “partners” to a consumer, the more sales and expanding recognition across a target market.
For small businesses, a small budget and extra tireless efforts can help you achieve what you need. That also means developing a personal relationship with your consumers in three ways.
Extra Effort To Trust
People trust individuals who have no affiliations with companies. A representative who can join the forums without any connections to your company is essential. The individual should only aim to help individuals cost-free and provide information about certain products and services. He or she can pose as a ‘reverse-engineer’ type of person knowledgeable about your products. This person, which exhibits empathy towards the troubles of typical consumers, can create brand trust for you.
In forums would be questions that need answering. The representative must aim to become a point person when it comes to certain product or service problems.
If you’re an IT company for example, an IT person posing as a freelance contractor for IT services can help provide solutions especially when it concerns your products or services. He or she must have no affiliation with your company but he or she must provide results.
People can boost a representative’s reputation in forums if the representative provides the right solutions to their questions.
A campaign’s hard part would be having the representative send clients so the company could provide solutions for them and further create trust. Here are a few things that can help.
The point person can become someone who used the company’s services once and has found it quite useful.
The point person can expose his or her company affiliations only after the company has fictionally recognised the person’s efforts to resolve their product problems (and has offered a position in the company for the person.)
The funnel should create a bridge between the company and the representative without exposing a prior connection.
Ask a friend to blog. Your friend is an authority on the subject at hand indisputably. He has all the information you need. But he does not have a blog. You do. Can both of you benefit from it? Surely. But you’re the one who benefits for the most part. That is, if you could do these three things effectively.
Does Your Website Have A Huge Reach?
A huge reach is when your website is an established resource in its respective niche. If you publish your friend’s content relative to the niche, that content would spread outward quickly. This makes paying for blog licensing a bit easier to digest because you get returns quickly.
But what if you don’t have a huge reach?
Find a Website That Has A Huge Reach
Instead of trying to hog all the traffic from such useful content, claim the source is from your website and publish it through another popular niche website. If your friend agrees and you’ve paid your dues to your friend for his or her content, export it to other websites and see your traffic grow.
Find A Way To Repurpose The Content
Repurposing content is a common practice among content managers. Find the current Internet, cultural or niche trend. Repurpose the content in three different ways such as:
An analogy to an outrageously-different subject (values of life seen through computer programming).
Life Lessons (How I applied my computer programming analytics to daily living)
Or rewriting the content and “dumbing it down” to make it easier to explain to a five-year old child.
News networks, both offline and online, are only helpful for your business’ marketing and advertising strategies if they cater to your target audience, have an effective pitch for your audience, and have their own long-term plans for their strategies. Gauging the effectiveness of each of these help you shape or adjust your own strategies as well.
You would not advertise a woman’s clothing advertisement in a car technology magazine not unless a niche fits exactly with the magazine’s theme. Businesses who know their target audience must also know that news networks are connected to audiences in a different manner. It also involves personality. For example, an edgy, foul-humoured magazine that is informative about guns may not be suitable or least effective for advertising luxury watches.
A news network also has its own reputation by being credible. If you work with a news network that has no proper sources, misuses the information or boycotted by their own audiences because of a certain scandal or release of incomplete information, you are not maximising your media network advantage. Any campaign you release will not be effective at this rate. Customers may even reject your business.
Businesses will work with a diversified number of news networks and magazines, but they must give priority to the more successful ones. Hearing the plans of these networks to create new segments or explore other areas of reporting and advertising is crucial to you. It would be important to assess their longevity plans and if it would be suitable for the business’ own plans as well.
Numerous business websites have done it. Some online websites, which first focused on selling and marketing their products, have provided an FAQ and tips page. Eventually, their tips page became very famous with users that it evolved into a blog tips website that showed strategies, news and ideas about using their products or services. However, is branching out your blog page a good idea? Consider the following.
Despite your web designer’s capability to design a free-flowing website, you need to rate the difficulty level required when working with your services. This doesn’t mean that the menus are wrong or it’s hard to find items in your website. For example, on Tumblr, you want to reach a high amount of “Tumblarity” among members. Your blog should feature ways on how users’ content could be discovered by other users. Indicate the challenges they may face doing this.
Is your product or service having some high traffic? Looking at the insights and analytics, it is important to see how much site traffic you already have, and what you still need. If you have very high traffic and you are getting many complaints from your users, then maybe it’s imperative that you branch out your help blog through another website.
It’s a good idea to branch out only if you’ve seen many how-to and tutorial blogs talk about your website and how to overcome its difficulties. If you could anticipate that this is happening, these help blogs could even link back to your help blog website to increase your traffic.
Internet marketing is all about social media now, some would say. Some would say that today, to build presence, you only need Facebook or Twitter. Even Twitter is now considered the biggest source of customer support wherever needed.
But that’s not all there is to it with emails. You won’t believe the amount of activity emails still get. Here’s a good infographic from a company that knows what it’s talking about.
The main tenet of social networks is to introduce the concept of a small-world by connecting friends and friends of friends together, including their families. Numerous social networks today cater to different needs, opening up opportunities for unique business strategies. Here are some ideas you could use.
Social media-oriented video feeds are highly useful if you want to market your business. Instead of writing a long post, using five second video services from Instagram or Vine could show much to your audiences while leaving them mystified about your update. Unveiling a new product, for example, could have a video show the different certifications and documentation for the product.
Most social networks that provide microblogging services, such as Facebook and Twitter, require you to post less text to go straight to the point. However, using hashtags to describe your new product or service update is a good way to attract the eyes of audiences and create conversations. As the hashtag spreads, so does your marketing.
Out from the Usual Norm
New audiences could be attracted to your business if you act out of your usual norm. For example, a serious architecture business could post a blueprint for creating a fun-looking vending machine. Acting out of the usual norm from time-to-time, including relating your industry during holidays or occasions, will help build brand personality.
Potential consumers are making the transition from laptops to mobile devices. Because of its small screen but powerful capabilities, application development is a must. A few MBs should do the trick for average applications, and make sure you provide the proper notifications for your consumers.
Related to Other Users
A popular app is one with social integration. For example, an online buying application could help you browse around for good deals and items. An app that shows the items some of your friends have browsed (given that your app alerts them that this could happen and gives them options), will encourage the user to look at the item and decide to buy or pass it themselves. People are interested to know the interests of their friends with items and sales without asking, and your app’s notification markets itself as such.
Relationship to Interests
Spotify, the music streaming service, became famous not because it can be an online radio, but because it recommends new music from new artists from groups and individuals related to the consumer’s common genre. This analysis, in the form of a Big Data DNA, is useful for business applications. You could update your consumers using the app about new products or services you, other companies and your affiliates might have.
Do Not Notify Too Often
Too many notifications could annoy consumers. Avoid spam-like activities. Schedule your posts and ensure proper timing in posting. For example, if your target market are children, notifying them during the start of the day and the end of their school day, despite their devices in push notification mode, will help them see the advertisements or items you intend them to see.
When Google started out, people found the idea of using a universal information indexer as something impossible. It could never be easy to index every and all information in the Internet, which generates at a speed of terabytes per minute in the last two decades. However, Google released its first product, which was actually clunky, but as years passed, the algorithms improved and today many search engine experts are trying to figure out how Google worked it all out.
The impeccable ability of Google in returning the desired information its users look for had gained it its well-known brand to the world as the leading search engine. Google used technicalities, but it focused more on why people need it, not how the company wanted people to perceive them to be.
This is evidence that there is greater profit in brand development. Many Internet marketers today focus on search engine optimization, which could have websites penalized for over-optimization. SEO is helpful if you are only working for a short-term goal, such as using the website as a beacon to redirect to your main brand website. However, if you are looking to get the trust of your potential customers, presenting your business as honest as it is without the unnecessary technicalities is more appealing and likely to earn you loyal patrons.
Brand development helps customers recognize your logo, the color scheme and other patterns your business uses as part of its symbolism and hegemony. But aside from brand development, their experience in using your product or service is what counts more in their memory.
Consumers only want quality products and services from businesses. The relationship between them and the business does not end upon selling an item. Talking about warranties, possible troubleshooting in case of product troubles and support for repairs or replacement are very important.
If you deliver great after-sales service, your patrons will give your business great feedback and they may even refer your business to their friends, colleagues or whoever may find use for your products and services. A good personality and impression on consumers ensures their complete trust in your products and capabilities.
However, there is a line between being personal and being professional. If you appear as a professional, consumers will respect you, but showing a bit of a human side, such as being concerned with the possible hassles consumers might have through your employees or representatives, is crucial.
Customers will remember you by your product or service, but they will also remember you for showing a human side in your business. This goes to show that you are not just there to profit from them, but to also allow your products and services to help them through quality control and continuous improvement.