Three Ways To Get The Best Business Video Conference Service

Having workers in different parts of the world was difficult two decades ago. Without proper communication tools, snail mails made it impossible to beat crucial deadlines and decisions.

The Internet now allows international communications for free and without hassle not unless you or your workers are using a sub-par Internet connection. But not all tools are made the same.

So, which one can work for you?

Google Hangouts

Google’s own chat app is effective especially if many of you are on Android rather than iOS. Hangouts feature a chat system that stores all the information and logs you have without much trouble.

The only problem is, if your business should expand against Google (you’re a rival search engine company or you’re using some “dirty” tactics in your business to expand Google campaigns) this wouldn’t be a very good idea.


After Yahoo Messenger, there was Skype. The product has lived up to its full potential even after YM had disappeared from the limelight.

But Skype can be pricey especially if you’re not careful when you’re using Skype for Business, Skype Meetings or Skype Per-Minute Calls. It can be confusing and it would take some studying to get the right conference zone for yourself.

Also, not all calls in Skype run smoothly.


Focused on cuteness and simplicity, Slack is the tool for modern micro-companies. If you want to get your files organised and all your members receiving notifications at the right time (Slack has a message schedule service), you can ensure disruption and no disruption hours reflective of work periods.

It might not have a video or audio conference function but it sure could save important parts of your business effectively.

Three Unique Business Strategies for Social Media

The main tenet of social networks is to introduce the concept of a small-world by connecting friends and friends of friends together, including their families. Numerous social networks today cater to different needs, opening up opportunities for unique business strategies. Here are some ideas you could use.


  1. Second-Long Video

Social media-oriented video feeds are highly useful if you want to market your business. Instead of writing a long post, using five second video services from Instagram or Vine could show much to your audiences while leaving them mystified about your update. Unveiling a new product, for example, could have a video show the different certifications and documentation for the product.

  1. Hashtags

Most social networks that provide microblogging services, such as Facebook and Twitter, require you to post less text to go straight to the point. However, using hashtags to describe your new product or service update is a good way to attract the eyes of audiences and create conversations. As the hashtag spreads, so does your marketing.

  1. Out from the Usual Norm

New audiences could be attracted to your business if you act out of your usual norm. For example, a serious architecture business could post a blueprint for creating a fun-looking vending machine. Acting out of the usual norm from time-to-time, including relating your industry during holidays or occasions, will help build brand personality.