Taking Care of Trolls in Your Online Marketing Campaign

Trolls are individuals who, through the power of online anonymity, are capable of having a platform for extreme views regarding business and other topics. If they target your online marketing campaign, you could have some reputational trouble on your hands. Here are a few things you need to do to take care of trolls to ensure your marketing campaign becomes successful.

  1. The Fire Alarm

Set a boundary where trolls will truly have eroded the business’ reputation with their remarks. Because of their anonymity, they could have their own listeners. Remember, you cannot remain silent, and you are spending money on your online marketing campaign.

  1. Use Facts

Trolls will try to provoke the social network or blog manager’s replies with offensive remarks, or for some with finesse, some facts why the product does not work. Counter-acting this by using facts and research that you have conducted with specialists in the industry could help reverse the opinion of trolls, and public viewpoint.

  1. Passion

It is true that when you fight anonymous trolls in the internet, you are participating in the “Retarded Olympics.” But then again, people can witness your passion for your business, products, services, and your responsibility for the business, by responding promptly and calmly against trolls. You could use obscene offensives by anonymous attackers to prove that you mean business for your customers.

Three Unique Business Strategies for Social Media

The main tenet of social networks is to introduce the concept of a small-world by connecting friends and friends of friends together, including their families. Numerous social networks today cater to different needs, opening up opportunities for unique business strategies. Here are some ideas you could use.


  1. Second-Long Video

Social media-oriented video feeds are highly useful if you want to market your business. Instead of writing a long post, using five second video services from Instagram or Vine could show much to your audiences while leaving them mystified about your update. Unveiling a new product, for example, could have a video show the different certifications and documentation for the product.

  1. Hashtags

Most social networks that provide microblogging services, such as Facebook and Twitter, require you to post less text to go straight to the point. However, using hashtags to describe your new product or service update is a good way to attract the eyes of audiences and create conversations. As the hashtag spreads, so does your marketing.

  1. Out from the Usual Norm

New audiences could be attracted to your business if you act out of your usual norm. For example, a serious architecture business could post a blueprint for creating a fun-looking vending machine. Acting out of the usual norm from time-to-time, including relating your industry during holidays or occasions, will help build brand personality.

Application Notifications and How They Can Help In Marketing and Advertising

Potential consumers are making the transition from laptops to mobile devices. Because of its small screen but powerful capabilities, application development is a must. A few MBs should do the trick for average applications, and make sure you provide the proper notifications for your consumers.

  1. Related to Other Users

A popular app is one with social integration. For example, an online buying application could help you browse around for good deals and items. An app that shows the items some of your friends have browsed (given that your app alerts them that this could happen and gives them options), will encourage the user to look at the item and decide to buy or pass it themselves. People are interested to know the interests of their friends with items and sales without asking, and your app’s notification markets itself as such.

  1. Relationship to Interests

Spotify, the music streaming service, became famous not because it can be an online radio, but because it recommends new music from new artists from groups and individuals related to the consumer’s common genre. This analysis, in the form of a Big Data DNA, is useful for business applications. You could update your consumers using the app about new products or services you, other companies and your affiliates might have.

  1. Do Not Notify Too Often

Too many notifications could annoy consumers. Avoid spam-like activities. Schedule your posts and ensure proper timing in posting. For example, if your target market are children, notifying them during the start of the day and the end of their school day, despite their devices in push notification mode, will help them see the advertisements or items you intend them to see.

The Responsibilities of a Tenant To The Landlord

Landlords have the responsibility to ensure that their tenants have a place to live in and they are paying for what value they receive. However, tenants also have a responsibility to their landlord. Listed here are some of the things tenants should always remember.

  1. Keep Your Tenancy

To keep tenancy, a tenant must make the property as their main home. While you could still leave your home for the holidays or any occasion that requires you to be out of the property for days, it’s important you inform your landlord about your leave. Your landlord might think that you’ve abandoned the property if you don’t inform them about why you’re leaving, giving them grounds to evict you or even press charges against you.

  1. Never Fall Behind Your Rent Payment Schedule

Rent can be paid on a weekly or monthly basis. Depending on your agreement with your landlord, if you fall behind your rent payment schedule, it gives them reason to evict you and claim the payment due for them against you in the future.

  1. Bills

Depending once again on your agreement with the landlord, you might be the one to pay the bills for the water, electricity and other utility bills. Aside from paying the rent, you also pay for the bills. Make sure these are included in your budget.

  1. Vandalism

Tenants are responsible for maintaining order in the house. Any vandalism inside or outside the property is subject to damages to the landlord. Tenants are also responsible for preventing damages to their neighbour’s properties. You are responsible for looking after the internal decorations, furniture and the equipment provided by your landlord to you. Tenants are also responsible for pointing out some problems to the landlord in advance.

Some Helpful Tips for Small and Medium Business Expansion

Early this year, I told myself that I would be expanding my business by having two new branches in the different areas of my city. My business is just those late-night mobile snackbar trucks, the ones you probably see when you have gone hard from a party and you find it in some place you don’t expect. Well, we move a lot. Anyway, I’ve been interested in such and I didn’t know that if you registered your small or medium business, you get some perks.

Legally, you get taxes and an owner must have the deed to the property and a license to do business. Once this is approved, I was told I could apply for business development grants. I didn’t know about this, but did some research. Apparently, my country (which I can’t name, sorry, privacy reasons. Haha) is currently trying to help out young and new entrepreneurs to enter the industry and enrich the local economies. We could actually get loans for expansion with the government sponsoring a large percent of the down payment for anything we need.

I just told myself, sweet. We’ve been seeing some successes on our internet marketing and social media advertisement campaigns. The time is just right for our expansion. These grants may also be available in your country. You could ask your local ministries to help you find such grants and fulfil their requirements.

Some Essential Legal Tips for Small Businesses

A new year brings more opportunities for improvement for small businesses and starting entrepreneurs. After the reviews in business performance, the chance to correct issues comes in the following year. The legal aspect of the business is the most difficult part of having a small business. Here are some essential tips for entrepreneurs dealing with the legal side of their deals.

  1. Incorporation

January 1 is the best times to incorporate your company, which allows for easier tax returns for your business. You would not have to file two separate tax returns for the unincorporated entity. If you filed your taxes in December 2013, you will have a late-filing date of January 2014, which helps you have more time before paying government taxes after some weeks of service in 2014.

  1. Writing

Always ensure that all your contracts are in paper. Many small businesses often fall prey to verbal agreements, which constitute no material evidence that the conditions and the deal itself is to push through. The contract should contain the scope of the work and duty of responsibilities both parties have.

  1. Business Attorney

Maybe it is time that the business had its own legal counsel in the form of a business attorney. Attorneys do not only handle legal disputes; they can also help you mitigate costs and the legal implications of a deal that the business prospects to undertake with another company or business.

Why There is Greater Profit in Brand Development

When Google started out, people found the idea of using a universal information indexer as something impossible. It could never be easy to index every and all information in the Internet, which generates at a speed of terabytes per minute in the last two decades. However, Google released its first product, which was actually clunky, but as years passed, the algorithms improved and today many search engine experts are trying to figure out how Google worked it all out.


The impeccable ability of Google in returning the desired information its users look for had gained it its well-known brand to the world as the leading search engine. Google used technicalities, but it focused more on why people need it, not how the company wanted people to perceive them to be.

This is evidence that there is greater profit in brand development. Many Internet marketers today focus on search engine optimization, which could have websites penalized for over-optimization. SEO is helpful if you are only working for a short-term goal, such as using the website as a beacon to redirect to your main brand website. However, if you are looking to get the trust of your potential customers, presenting your business as honest as it is without the unnecessary technicalities is more appealing and likely to earn you loyal patrons.

Effectively Deducting Capital Gains Tax on Your Profits

Selling properties impedes you with an 18% tax for every time you sell a property that is above £10600. This is far worse when you’re a high rate taxpayer because you pay 28% for any profit above such amount. However, there are ways to reduce capital gains tax through the following.


  1. Divide and Conquer

For each year, you are given a £10600 allowance on every property you sell. If you split the stocks you sell instead of going for a wholesale deal, you avoid paying CGT. However, this is not possible if you’re selling real estate properties

  1. Individual Savings Accounts

Individual savings accounts in the UK have immunity from CGT. You could choose from going with a Cash ISA or going in the money market with Share or Self-Selected ISAs. With Self-Selected ISAs you could mix and match the stocks and government bonds you have without incurring additional tax.

  1. Claiming Capital Losses

You could claim for capital loss within four years at the end of the tax year and gain relief for your losses. You could carry over your losses to the following year. Capital losses could sometimes be used to relieve yourself against the income. Remember that you have 12 months to do this.

  1. Repurchasing Stocks

You could secure a higher acquisition cost by having a spouse or partner purchase the same stocks you sold yesterday today. This reduces the likelihood of being charged additional taxes.

Common Violations in the Stock Market

The stock market allows you to freely invest in any company or business you’d like, but the stock market also has its own laws. Each year thousands of brokers and investors could possibly commit violations against the Securities and Exchange Commissions of every country. Here are the most common violations you could commit when investing in the stock market.

  1. Omitted Information

You will not buy something that you lack information about and if any broker did not disclose to you information about a particular investment and you purchased it, they have committed a violation. Brokers must present all the risks associated with potential investments and be completely honest about the fees of each investment.

  1. Market Price Manipulation

It is illegal for traders to manipulate the prices of their securities to avoid inflation or deflation of the securities’ prices. This can deceive many investors about the current state of a security in the market while allowing traders to profit greatly due to investor reaction in buying or selling more stock.

  1. Stealing

Stealing is a crime in any aspect and in the stock market, taking funds from clients to use the money for personal expense and investing the money in their own names is a great violation in the stock market.

  1. Insider Trading

All companies are required to release the private information about their securities once an individual is given the information. If a company does not comply to this, the SEC considers this a violation as this is known as insider trading. Anyone with access to non-public information is considered an “insider”.

The Two Types of Business Bankruptcy

Businesses come and go; sometimes other business just fade out of the spotlight, some just restructure. In any case, an outgoing business could affect other businesses and a country’s economy if the lenders are not fully repaid for the business’ debts. Here are the two types of business bankruptcies that business could use if they want out of the spotlight.


  1. Chapter 7

Chapter 7 bankruptcy is the best choice for any business that wants to get out of the industry, or if its board of members do not see any plausible future for the business. Chapter 7 bankruptcy hands over the liquidation of business assets to a trustee appointed by the bankruptcy court. The trustee, once liquidating all the business assets, will then receive lender claims for the business’ liabilities. The bankruptcy court will then divide the assets and costs accordingly.

  1. Chapter 11

Chapter 11 bankruptcy is for any business that deems a restructuring of the entire business plan could get the business going because the current plan is not fruitful. The owner of the company can be a trustee and all business operations could proceed. The trustee will then present plan of reorganization outlining how to deal with its creditors including repayment schemes. The creditors could provide their own plan if the scheme is not to their liking.