Trust is everything for consumers. When companies build trust, companies create more clientele. The more they feel like “partners” to a consumer, the more sales and expanding recognition across a target market.
For small businesses, a small budget and extra tireless efforts can help you achieve what you need. That also means developing a personal relationship with your consumers in three ways.
Extra Effort To Trust
People trust individuals who have no affiliations with companies. A representative who can join the forums without any connections to your company is essential. The individual should only aim to help individuals cost-free and provide information about certain products and services. He or she can pose as a ‘reverse-engineer’ type of person knowledgeable about your products. This person, which exhibits empathy towards the troubles of typical consumers, can create brand trust for you.
In forums would be questions that need answering. The representative must aim to become a point person when it comes to certain product or service problems.
If you’re an IT company for example, an IT person posing as a freelance contractor for IT services can help provide solutions especially when it concerns your products or services. He or she must have no affiliation with your company but he or she must provide results.
People can boost a representative’s reputation in forums if the representative provides the right solutions to their questions.
A campaign’s hard part would be having the representative send clients so the company could provide solutions for them and further create trust. Here are a few things that can help.
The point person can become someone who used the company’s services once and has found it quite useful.
The point person can expose his or her company affiliations only after the company has fictionally recognised the person’s efforts to resolve their product problems (and has offered a position in the company for the person.)
The funnel should create a bridge between the company and the representative without exposing a prior connection.