Is Branching Out Your Blog Page A Good Idea?

Numerous business websites have done it. Some online websites, which first focused on selling and marketing their products, have provided an FAQ and tips page. Eventually, their tips page became very famous with users that it evolved into a blog tips website that showed strategies, news and ideas about using their products or services. However, is branching out your blog page a good idea? Consider the following.

 

  1. Difficulty Level

Despite your web designer’s capability to design a free-flowing website, you need to rate the difficulty level required when working with your services. This doesn’t mean that the menus are wrong or it’s hard to find items in your website. For example, on Tumblr, you want to reach a high amount of “Tumblarity” among members. Your blog should feature ways on how users’ content could be discovered by other users. Indicate the challenges they may face doing this.

  1. Popularity

Is your product or service having some high traffic? Looking at the insights and analytics, it is important to see how much site traffic you already have, and what you still need. If you have very high traffic and you are getting many complaints from your users, then maybe it’s imperative that you branch out your help blog through another website.

  1. Feature

It’s a good idea to branch out only if you’ve seen many how-to and tutorial blogs talk about your website and how to overcome its difficulties. If you could anticipate that this is happening, these help blogs could even link back to your help blog website to increase your traffic.

Three Unique Business Strategies for Social Media

The main tenet of social networks is to introduce the concept of a small-world by connecting friends and friends of friends together, including their families. Numerous social networks today cater to different needs, opening up opportunities for unique business strategies. Here are some ideas you could use.

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  1. Second-Long Video

Social media-oriented video feeds are highly useful if you want to market your business. Instead of writing a long post, using five second video services from Instagram or Vine could show much to your audiences while leaving them mystified about your update. Unveiling a new product, for example, could have a video show the different certifications and documentation for the product.

  1. Hashtags

Most social networks that provide microblogging services, such as Facebook and Twitter, require you to post less text to go straight to the point. However, using hashtags to describe your new product or service update is a good way to attract the eyes of audiences and create conversations. As the hashtag spreads, so does your marketing.

  1. Out from the Usual Norm

New audiences could be attracted to your business if you act out of your usual norm. For example, a serious architecture business could post a blueprint for creating a fun-looking vending machine. Acting out of the usual norm from time-to-time, including relating your industry during holidays or occasions, will help build brand personality.