Ask a friend to blog. Your friend is an authority on the subject at hand indisputably. He has all the information you need. But he does not have a blog. You do. Can both of you benefit from it? Surely. But you’re the one who benefits for the most part. That is, if you could do these three things effectively.
Does Your Website Have A Huge Reach?
A huge reach is when your website is an established resource in its respective niche. If you publish your friend’s content relative to the niche, that content would spread outward quickly. This makes paying for blog licensing a bit easier to digest because you get returns quickly.
But what if you don’t have a huge reach?
Find a Website That Has A Huge Reach
Instead of trying to hog all the traffic from such useful content, claim the source is from your website and publish it through another popular niche website. If your friend agrees and you’ve paid your dues to your friend for his or her content, export it to other websites and see your traffic grow.
Find A Way To Repurpose The Content
Repurposing content is a common practice among content managers. Find the current Internet, cultural or niche trend. Repurpose the content in three different ways such as:
An analogy to an outrageously-different subject (values of life seen through computer programming).
Life Lessons (How I applied my computer programming analytics to daily living)
Or rewriting the content and “dumbing it down” to make it easier to explain to a five-year old child.