Ask a friend to blog. Your friend is an authority on the subject at hand indisputably. He has all the information you need. But he does not have a blog. You do. Can both of you benefit from it? Surely. But you’re the one who benefits for the most part. That is, if you could do these three things effectively.
Does Your Website Have A Huge Reach?
A huge reach is when your website is an established resource in its respective niche. If you publish your friend’s content relative to the niche, that content would spread outward quickly. This makes paying for blog licensing a bit easier to digest because you get returns quickly.
But what if you don’t have a huge reach?
Find a Website That Has A Huge Reach
Instead of trying to hog all the traffic from such useful content, claim the source is from your website and publish it through another popular niche website. If your friend agrees and you’ve paid your dues to your friend for his or her content, export it to other websites and see your traffic grow.
Find A Way To Repurpose The Content
Repurposing content is a common practice among content managers. Find the current Internet, cultural or niche trend. Repurpose the content in three different ways such as:
An analogy to an outrageously-different subject (values of life seen through computer programming).
Life Lessons (How I applied my computer programming analytics to daily living)
Or rewriting the content and “dumbing it down” to make it easier to explain to a five-year old child.
Numerous business websites have done it. Some online websites, which first focused on selling and marketing their products, have provided an FAQ and tips page. Eventually, their tips page became very famous with users that it evolved into a blog tips website that showed strategies, news and ideas about using their products or services. However, is branching out your blog page a good idea? Consider the following.
Despite your web designer’s capability to design a free-flowing website, you need to rate the difficulty level required when working with your services. This doesn’t mean that the menus are wrong or it’s hard to find items in your website. For example, on Tumblr, you want to reach a high amount of “Tumblarity” among members. Your blog should feature ways on how users’ content could be discovered by other users. Indicate the challenges they may face doing this.
Is your product or service having some high traffic? Looking at the insights and analytics, it is important to see how much site traffic you already have, and what you still need. If you have very high traffic and you are getting many complaints from your users, then maybe it’s imperative that you branch out your help blog through another website.
It’s a good idea to branch out only if you’ve seen many how-to and tutorial blogs talk about your website and how to overcome its difficulties. If you could anticipate that this is happening, these help blogs could even link back to your help blog website to increase your traffic.
Trolls are individuals who, through the power of online anonymity, are capable of having a platform for extreme views regarding business and other topics. If they target your online marketing campaign, you could have some reputational trouble on your hands. Here are a few things you need to do to take care of trolls to ensure your marketing campaign becomes successful.
The Fire Alarm
Set a boundary where trolls will truly have eroded the business’ reputation with their remarks. Because of their anonymity, they could have their own listeners. Remember, you cannot remain silent, and you are spending money on your online marketing campaign.
Trolls will try to provoke the social network or blog manager’s replies with offensive remarks, or for some with finesse, some facts why the product does not work. Counter-acting this by using facts and research that you have conducted with specialists in the industry could help reverse the opinion of trolls, and public viewpoint.
It is true that when you fight anonymous trolls in the internet, you are participating in the “Retarded Olympics.” But then again, people can witness your passion for your business, products, services, and your responsibility for the business, by responding promptly and calmly against trolls. You could use obscene offensives by anonymous attackers to prove that you mean business for your customers.