The main tenet of social networks is to introduce the concept of a small-world by connecting friends and friends of friends together, including their families. Numerous social networks today cater to different needs, opening up opportunities for unique business strategies. Here are some ideas you could use.
Social media-oriented video feeds are highly useful if you want to market your business. Instead of writing a long post, using five second video services from Instagram or Vine could show much to your audiences while leaving them mystified about your update. Unveiling a new product, for example, could have a video show the different certifications and documentation for the product.
Most social networks that provide microblogging services, such as Facebook and Twitter, require you to post less text to go straight to the point. However, using hashtags to describe your new product or service update is a good way to attract the eyes of audiences and create conversations. As the hashtag spreads, so does your marketing.
Out from the Usual Norm
New audiences could be attracted to your business if you act out of your usual norm. For example, a serious architecture business could post a blueprint for creating a fun-looking vending machine. Acting out of the usual norm from time-to-time, including relating your industry during holidays or occasions, will help build brand personality.